Billingsley Kaambwa

Billingsley Kaambwa is an Associate Professor in Health Economics and Head of the Health Economics Unit within the College of Medicine and Public Health at Flinders University. He has extensive experience in research and teaching. His main research interests are in the application of econometric and statistical techniques in economic evaluation and conjoint analysis, decision analytic modelling, and economic evaluation of new and existing health care technologies. He has published in leading international peer-reviewed journals for both methodological and applied work. He has been a co-applicant on successful grant applications that total more than $18.6 million.

Eliciting Consumers Preferences Using Stated Preference Methods.
Stated preference methods are survey-based statistical techniques used in market research to understand the value, preferences and relative importance that consumers place on different attributes of a product or service. This talk will introduce participants to both the conceptual basis for quantifying consumer preferences for various product and service attributes and cover the practical design and analytical issues that must be addressed to ensure the valid empirical estimation of consumer preferences.